Why We Love Apple and Hate Microsoft
Yesterday Steve Jobs announced he’s stepping down as CEO of Apple, and Apple fanboys everywhere are crying in their lattes. Seth Godin captured what many are feeling in a blog post this morning titled A Little Empty:
I guess this is how a sports fan felt when Joe DiMaggio retired…
Sure, there was baseball after joltin Joe stopped playing. But it was never quite the same.
Thank you, Steve, for giving us all something to talk about and a way to talk about it with beauty (and fonts). We owe you more than we can say.
How is it that the CEO of the most valuable company in the world is so loved?
Nobody feels this way about the CEO of Exxon, or Walmart, or AT&T.
Apple’s closest rival is Microsoft. While many people admire Bill Gates (particularly since he’s used his wealth to help so many people around the world), not many people admire Microsoft.
That’s because Microsoft built its empire using old-school business tactics of monopoly, leverage and manipulation. They used their near monopoly in the PC OS (operating system) market to force PC manufacturers into competition-stifling distribution agreements. They have consistently used money and power to stomp out competition until the courts intervene.
Microsoft’s modus operandi for expanding into new markets is to copy another company’s product and leverage their OS monopoly to wipe out the original as well as any new competitors. That’s how Word crushed WordPerfect. Internet Explorer crushed Netscape. That’s the same model they continue to use with MSN, Zune, and Bing.
In stark contrast, Apple’s philosophy is to challenge the status quo and find new ways of doing things. Apple revolutionized the way we listen to music with the iPod. They revolutionized the way we buy music with iTunes. The revolutionized mobile phones with the iPhone’s touch screen and apps. They revolutionized the computing market with the iPad.
People hate Microsoft because Microsoft copies, reduces choices and forces inferior products on us.
People love Apple because Apple innovates, expands choices, and gives us the opportunity to try revolutionary new products.
Why do we care?
In your business, non-profit, church, and even your family, you can be a Microsoft or an Apple.
You can use guilt trips, threats, and manipulation to try to get people to do what you want. Or you can encourage and inspire people to join you in your mission. Which will you choose?
I choose to…
Encourage & inspire rather than guilt trip & require.